Exceeding Expectations: The Unforeseen Benefits of Truck GPS Tracking

Shock study reveals: benefits realised from Truck Tracking exceed all business expectations. Discover all the surpising benefits of Truck GPS Tracking.
Truck tracking in fleets

Investing in a Truck Tracking is a crucial step businesses must take if they’re committed to improving customer service, streamlining their workflow and optimising their fleet. But don’t take just our word for it — the 2019 Fleet Technology Trends Survey backs these claims. Conducted by Bobit Business Media, this survey gathered responses from over 1,200 fleet managers, executives and mobile-business professionals.

For the second year in a row, this survey found that the benefits companies realised from fleet tracking technology exceeded expectations. In fact, a whopping 98% of survey respondents said that fleet tracking was beneficial to their business. 

Let’s take a closer look at some of the most common myths about truck tracking systems, and how the data collected in the 2019 trends survey proves GPS truck tracking to be beneficial. 

Get a Beginners Guide to Truck GPS Tracking:


5 Myths About GPS Truck Tracking System

1. Truck GPS Tracking Isn’t Worth the Money

Perhaps the biggest misconception about GPS truck tracking is that it’s not worth investing in. However, the 2019 Fleet Technology Trends Survey proves otherwise. 45% of those surveyed achieved a positive ROI in less than 11 months — that’s an increase of 18.5% compared to last year. Furthermore, 22% reported a positive ROI in less than 3 months. 

The data collected in this survey suggests that companies that haven’t invested in fleet tracking are “losing a competitive edge.” Remember that truck tracking systems don’t just show you where your vehicles are in real time. This type of software also provides you with custom alerts, insights and route history reports — all of which can help you make better decisions about how to manage your fleet and increase your bottom line. 

2. It Doesn’t Improve Customer Service 

A common misconception about truck tracking systems is that it doesn’t improve customer service. However, the 2019 Fleet Technology Trends Survey suggests otherwise. 50% of those surveyed reported increased customer service thanks to the implementation of GPS fleet tracking software. 

Truck gps tracking improving customer service

By using this software, you’ll be able to track your fleet in real time, meaning you can say goodbye to sifting through paper logs to figure out where each of your vehicles are. More importantly, when last-minute service calls come in all you have to do is click to see where the nearest vehicles are and dispatch drivers accordingly. Your quick response rate will impress customers and boost overall customer service. 

Want advice on how to better manage your fleet? Our fleet experts can give you a free consultation!

Truck GPS tracking also provides you with extra data about pickups, deliveries and vehicle routes. With this data, you can more accurately provide customers with ETAs, show proof of delivery and more. 

read more: 5 Ways Business Vehicle Tracking Improves Customer Service

3. Truck GPS Tracking Doesn’t Reduce Fuel Costs

36% of those surveyed said that truck tracking systems had lowered their fuel costs. How? There are actually a few ways GPS truck tracking can save money on fuel. First and foremost, GPS tracking makes it easy to view each vehicle’s route history. With this information, you can make adjustments to routes to minimise drive times. Second, GPS tracking also lets you view the total idling times for each vehicle. Combined with the route history documentation, you can optimise routes to avoid clogged intersections at specific times of day, traffic lights and so on. Thus, you’ll minimise idling times and save on fuel. 

4. Truck GPS Tracking Doesn’t Reduce Accident Costs

Most fleet managers think GPS truck tracking can only be used to view vehicle locations in real time and review route histories. However, this same software can be used to collect data on driving speeds and idle times, and simply by knowing they are being tracked drivers are more conscious of their behaviour on the road

With this data, you can more easily identify aggressive driving behaviours before it causes an accident. Bad driving practices can also cause wear and tear on fleet vehicles. The data provided by truck GPS tracking software makes it easier to stay on top of vehicle maintenance schedules, thus preventing breakdowns or expensive repair costs in the future. 

Still not convinced? Of those surveyed, 22% reported lower accident costs while using fleet tracking software. Pretty impressive, right? 

5. GPS Truck Tracking Will Only Create More Work

The survey shows that over 90% of companies that currently use fleet tracking software prioritise its ease of use above all else — including the upfront cost to buy and install the software and the monthly fees associated with it. This suggests that GPS truck tracking makes managing a fleet easier, not more complicated. 

Yes, GPS fleet tracking software collects more data than a traditional paper log does. But keep in mind that since the data is stored digitally you’re able to filter information with just a few clicks of the mouse. Additionally, you can select the kind of data that’s collected to suit your company’s needs. Most importantly, the data collected from GPS tracking software is more accurate and there’s less room for human error when recording mileage, driving hours, fuel usage etc. 

Simply put, it makes less work for fleet managers in the long-run and provides peace of mind knowing the numbers are all correct. 

Why Invest in Truck Tracking Systems? 

A clock and piles of coins

Businesses that dismiss the benefits of truck tracking systems are not only underestimating the value of such software, but they are also ignoring the data that indicates it could significantly benefit their company. Businesses that have invested in a GPS tracking system are reaping the benefits, and it’s easy for you to do the same.  

Ready to level up your fleet? Take a look at Vimcar’s fleet management provider comparison guide to take the next step in finding the right fleet management software for your fleet.

Is a Truck GPS Worth the Cost?

Despite the prevalence of truck GPS trackers, some business owners still believe they are not worth the cost. But several studies have shown that belief to be untrue. Here are benefits of using truck GPS tracking systems:

Reduced Fuel Costs

A petrol station

According to a 2019 study, up to 36 percent of business owners reduced fuel expenses after using GPS tracking. Truck GPS tracking can decrease time spent idling in traffic, burning fuel and wasting money.

Vimcar’s Fleet Geo GPS tracking system will provide you with a comprehensive history of your car’s travel history. With that data, you can work out which areas slow down driving and optimise delivery schedules to avoid such areas on future trips.

Improved Customer Service

Customers are the backbone of your business — and it’s necessary you keep them happy always. Good truck GPS software helps you provide customers with accurate ETAs. Moreover, you can get goods/services to them faster, which will increase their trust in your ability to deliver promptly.

Exceptional ROI

The money you could save by using a truck GPS

Businesses using truck GPS trackers have reported higher Return on Investment (ROI) within months of adopting the technology. That only goes to show that GPS tracking for trucks isn’t as worthless as some claim.

Improved Productivity

A good thing about truck GPS is that it reduces time spent on mundane activities. For example, by optimising routes, drivers can spend less time idling in traffic. Thus, these drivers can spend more time on more productive activities.

Also, GPS truck tracking systems remove the need for paperwork when running a fleet, making fleet management easier. Now, you need not physically record things such as mileage, vehicle history, and fuel consumption. A fleet tracking system will do this quickly and accurately, too.

What Is the Cost of a Truck GPS?

Compared to market rivals, Vimcar’s Fleet Geo has an affordable and flexible pricing system. What you see is what you get — no extra costs or hidden charges.

Our 24-month/2-year plan starts at £7.90 per month. We also offer customers a 12-month/1-year plan for just £9.90 per month. If you are just starting and don’t want long-term commitment, you can opt for the monthly plan which starts at £11.90.

It’s hard to find lower car tracking costs on the market. Why don’t you invest in a Fleet Geo truck GPS system for your fleet today?

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