The Digitalisation of The West Midland’s SMEs, through COVID & Beyond
Vimcar survey reveals how SMEs relied on digitalisation to protect profits and employees through the pandemic.
Looking forward, they expect technology to continue to play a key role in their recovery.
Highlights from The West Midlands
- 66% of SMEs adapted their business in the last 12 months: 44% to protect jobs, 54% to protect employees’ mental and physical health.
- A further 33% adapted to meet customer demand, with a quarter of companies having to increase their fleet size to support their businesses
- 37% have adapted by adopting more technology; 93% say that change has had a positive impact
The positive impact of digitalisation, regardless of size or age
- Over 54% said digitalisation has made them more efficient and 26% said they saved money as a result.
- Two-thirds of small business owners aged 55 years and above confirmed digitalisation has improved the efficiency
This survey shows that UK small business owners, young and old have been quick to embrace new technology – perhaps breaking with conventional wisdom – to help ensure they survive tough economic conditionss.
SMEs’ Road to Recovery in The West Midlands
- 38% agreed that technology will be important when overcoming the challenges of the next 12 months
- 77% of those surveyed now do not consider technological issues to be major concerns moving forward
COVID may have acted as a catalyst for the digitalisation of SMEs. In turn, this may have helped the process of digitalisation seem less daunting to smaller businesses. In any case, the last 12 months seemed to have convinced many SMEs that technology will play an important role in their Road to Recovery in the coming year.
Who is Vimcar?
Vimcar is an industry-leading fleet tracking provider, helping digitalise UK fleets. Download our brochure to find out how we can:
- Offer 24/7 vehicle, traffic and driver visibility
- Save your company 15% on fleet costs
- Include hardware, installation and no hidden costs